6 Top Guest Blogging Benefits

Gain Domain Authority With Guest Blogger Outreach


The Ultimate Guide to Guest Blogging Here at Kissmetrics, we’ve discussed how you can build authority in your industry through blogging. If you’re a fan of Social Media Examiner, you might have read about major brands that have benefited from guest blogging. So today, we are going to look at exactly how you can get guest blogging opportunities and make the most out of them. Determine Your Guest Blogging Goals
Guide to Guest Blogging

Starting and building a blog is one of the best ways to grow an online business and website, but unfortunately many users are still unsure about whether to pursue guest blogging or not. People even believe that guest blogs are a total waste of a time, but this isn’t true. The benefits are significant, and missing out on guest blogging is a grave mistake you don’t want to make.

Today, we’ll be focusing on six benefits of a top guest blogging service. This includes getting authentic traffic, building domain and search engine authority, expanding your presence, improving your writing, and creating a portfolio.

Guest blogging carries many benefits no matter who you are, and below are six major benefits of doing so:

1. Get Authentic Traffic

Without a doubt, getting authentic traffic is one of the top reasons people are guest blogging. For example, some of my own guest posts have been published on a plethora of big blogs and end up getting 500 quality visitors per blog, sometimes up to 1,000.

Remember that it’s the quality that matters rather than quantity. Usually those coming from a guest post are looking for more information about a person, business, or product. I’ve seen thousands of visitors from social media platforms that got me little to no valuable attention on my website. Guest blogging changed this.

2. Domain and SEO Authority Gains

Coming up in our second spot is domain and SEO authority gains. Guest blogging can easily build domain name and search engine authority by posting. One of my blogs is now a Google PR (page rank) 4 with over 4,000 niche visitors a day. How? Guest posts and the aforementioned authentic traffic. Did I mention the quality backlinks you build too?

3. Expand Your Online Presence

link-building-strategy-guy-planning-onphoneGuest posts will always feature your name, business, or product, which is obviously a good thing. Any exposure is good, but make sure you set a good influence on others. You want to gain respect and seem knowledgeable, not a fake or bluffer.

Quality guest posts or getting on top guest blogs can help increase your influence and online presence. Get an audience, understand it, and keep it.

4. Website Authority Gains

Your website develops authority every time it’s featured somewhere else on the web. A new blogger can build their authority with guest blogging in a matter of months, beating other traditional methods that can take years.

Guest blogging gets you involved with popular individuals or groups that can expose you to opportunities previously unknown all while expanding your presence.

5. Online Portfolio and Credibility

A quality, powerful guest post or guest blog combined with an audience equals the start of a portfolio of work and credibility. It shows off your writing skills and what you’re all about. Portfolios will make blog owners more likely to accept your articles, or in some cases they’ll even seek your content. It’s recommended to create a separate website for your portfolio, or share your work on a public platform dedicated to this purpose.

6. Writing Improvements

Being a new blogger, I usually wrote large posts and submitted them to as many blogs as possible. These posts came from pure inspiration and raw spirit that flows through me whenever writing a powerful guest post. One day, however, I submitted a post to a blog with a controversial reaction by the blog owner. At first I took it personally and wanted to respond, but after giving it more thought I realized there might be some truth to it. It’s important to take constructive criticism as a writer. Being open minded helps you publish better content, which is what I went on to do.

Oh, and don’t forget to proofread your posts. You won’t believe how many minor mistakes you end up making and having to fix after a quick scan. If your writing isn’t fluent and well written, then the message won’t carry as much power and you may not earn any links. It takes practice to publish content that speaks to the reader’s soul.

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